4 Tips for Promoting Your Next Event on Social Media

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Before your organization’s next event, creating high-quality content before, during, and after your event can increase attendance, leads, and interest in future events you may plan. As part of your marketing strategy, here are four tips to keep in mind when using social media to promote your event: Tip #1- Plan ahead It’s essential to … Read more

Using Content to Enhance Your Client Communication

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Maintaining consistent client communication is imperative for building strong business relationships. For those who are financial advisors, a significant reason clients may be unhappy with their advisors is due to a lack of communication. Communication is no longer just emails and phone calls; it’s social media, blog posts, and newsletters too!  The communication breakdown According … Read more

Social Media: Financial Friend or Foe?

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Financial content on social media: Financial friend or foe? Social media is an everchanging landscape with new platforms arising often and a varying level of attention on each. Recently, TikTok has gained traction due to its wide range of content, personalized algorithm, with no shortage of users, 1 billion monthly users, to be specific. The … Read more

Using Content to Position Yourself as A Thought Leader

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Content marketing has evolved tremendously over the past few years, becoming crucial to a successful marketing plan. Having an audience is powerful when they can help position your company as a thought leader by sharing your content. By sharing your content, others will look toward your company to provide answers and knowledge relevant to their … Read more

Using Storytelling to Connect with Your Audience

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Connecting with your audience can be tricky and requires constant analyzing, adjusting, and testing new tactics in your content marketing plan. One way to communicate with your audience is through storytelling. Storytelling involves writing content that helps your audience understand what it would be like to use your service or how you can solve their … Read more

The Allure of Account-Based Marketing

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As we start the New Year, we are met with the presence of information abundance. Information abundance is a person’s difficulty in understanding an issue and making decisions due to too much information. Because of this difficulty, companies focusing on reaching the highest ROI from their marketing dollars should utilize cross-functional teams and focus on … Read more

Collaborating with Influencers: Is It Worth the Hype?

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In the past few years, influencers have become a part of modern culture and a wide range of marketing campaigns. Social media users with large and deeply engaged audiences are a great way to gain awareness of your product or service in the marketplace. Why influencer marketing?  Influencer marketing works because these influencers have built … Read more

Thinking About Starting a Podcast? Here’s How to Get Started

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Podcasting took the world by storm, with an estimated 120 million listeners in the U.S. in 2021. And for a good reason, since podcasting is a unique way to connect with your existing customers and prospects. The casual conversation format of a podcast episode helps to humanize your brand and shares your company’s mission in … Read more

Digital Marketing Basics Part 3: Focusing on Meta Descriptions

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In part 2 of our digital marketing blog series, we discussed the importance of keywords to help strengthen your website’s SEO. In this article, we will cover the meta descriptions for your web pages and how to ensure they’re helping- not hurting, your SEO score. What is a meta description? According to Wordstream, a meta … Read more

Digital Marketing Basics Part 2: Using Keywords To Amplify Your Content

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Anytime is a good time to upgrade your marketing tactics. Whether you manage your company’s blog, or simply write a few blurbs for your website- paying attention to and using keywords is critical if you want to boost your SEO.  What are keywords? According to SEMrush, a leading SEO management tool, keywords are search terms … Read more