Creating high-quality content consistently can be a difficult task. It may seem like there aren’t enough hours in the day or dollars in the marketing budget to produce relevant blog content regularly. Therefore, it may be a worthwhile idea to feature a few guest blog posts on your content calendar.
What is guest blogging?
Guest blogging is a content marketing tactic that involves writing blogs for other websites and vice versa. With this tactic, you’re posting articles written by outside companies or authors on your website. Guest blogging has three key benefits:
- SEO: Posting guest blogs on your website and publishing your content on other sites is a great way to grow your link-building strategy. By creating high-quality backlinks to your website, you can improve your overall SEO performance. When search engines see your website mentioned on other websites, it signals that your content is high quality and worth reading so that the algorithm may show your articles to more people.
- More eyes on your content: Besides the SEO benefits of other sites posting your articles, guest blogging is a great way to spread the word about your product or service. Each website has its unique audience and you never know how your next customer may find you. Be a guest contributor of high-quality content if a guest blogging opportunity arises.
- Boosts credibility: When people see your company or firm’s name across different websites they think of you as a credible and active industry member. And, seeing your content may make them more likely to become a customer.
Ways to find guest blogs
A great way to begin a guest blog series is by starting a partner blog program. Reach out to your company or firm’s partners and see if they are willing to exchange a few blog articles for featuring on each other’s website. They are likely interested in promoting their product and service and are eager to do the same for you.
Decide on the parameters for a guest blog, such as ideal word count, imagery, topics, and services unique to your company. Once you’ve received a few blogs from your partners you can use them as examples when reaching out to other potential contributors.
Remember to include guest blogging in your marketing toolbox. Questions? Reach out to us, and don’t forget to keep an eye on our blog for more tips to jump-start your financial content marketing strategy.