Why Wealth Firms Should License Enterprise MarTech For Their Advisor’s Marketing

This article originally appeared in Digital Wealth News’ MarTech Minutes. The marketing department often provides a vendor list for independent advisors under an RIA or independent BD model to select technologies to help them market their services. But ‘the list’ is generally comprised of ‘do-it-yourself’ solution providers, leaving the Advisor responsible for their marketing. While … Read more

How to Enhance Your Client Communication Using Content

This article originally appeared in Digital Wealth News’ MarTech Minutes. Maintaining consistent communication with your clients is imperative for strong relationships and attracting new business. For financial advisors, a significant reason clients may be unhappy with their advisors is a need for more communication. Communication is no longer just emails and phone calls; it’s social … Read more

Resetting – How Wealth Firms Can Grow Harnessing Financial Content

This article originally appeared in Digital Wealth News’ MarTech Minutes. The past few years have been lucrative for the wealth management industry thanks to favorable market performance. But, with today’s economic challenges and a changing client demographic as younger generations inherit, firms and advisors must plan how they communicate with current clients and attract new … Read more

The Shift to Social Media for News Content

This article originally appeared in Digital Wealth News’  MarTech Minutes.   A recent Pew Research report ‘News Consumption Across Social Media’ highlights how Americans access news content and each social media platform’s role. The survey of 11,178 people across the U.S. provides a detailed view of key trends and habits. The report indicates that last year, … Read more

The 411 on Content Marketing For Advisors

Content marketing is one of the best ways to improve your website’s search engine (SEO) rankings. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential clients find you via your website when searching for a financial advisor. Content marketing is also an effective way to establish credibility and … Read more

7 Content Marketing Tactics for Financial Advisors in 2023

All marketing plans must be fine-tuned as industry trends, and business goals change. If you’ve found yourself growing complacent with your marketing efforts, here are seven items to focus on in 2023 to help amplify your marketing: #1- Update your website’s content. Make sure to optimize your website to attract your ideal customer. Your website … Read more

Why Content Consistency is Critical

Whether you are producing blog posts, a newsletter, a podcast, or infographics, remaining consistent is the most important thing to keep in mind. Posting finance content regularly helps you as a financial advisor stand out from the competition and positions you as a thought leader in the wealth management industry. Here are four reasons why … Read more

Is It Time to Update Your Content?

img src=“blog” alt=“Is It Time to Update Your Content?” title=“Is It Time to Update Your Content?"

A great way to continue providing fresh and relevant blog content for your readers is by refreshing your old articles. Taking the time to regularly update your content can help attract new readers and help convert these readers into customers. Your content can position you as someone they can trust when they engage with your … Read more

The Shift to Social Media for News Content

img src=“blog” alt=“The Shift to Social Media for News Content” title=“The Shift to Social Media for News Content"

A recent Pew Research report ‘News Consumption Across Social Media’, highlights how Americans are accessing news content, and the role that each social media platform plays. The survey of 11,178 people across the U.S. provides a detailed view of key trends and habits. The report indicates that last year, 36% of respondents indicated that they … Read more

Compelling Content Marketing Strategies for Financial Services

Fresh Finance Blog_Compelling Content Marketing Strategies for Financial Services

The common saying “content is king” has been made even more true in the digital age. Unfortunately, financial institutions and financial advisors face challenges in breaking through the noise and generating client-focused content to engage and retain clients, all while ensuring adherence to firm and governmental compliance requirements. “I don’t have time to create content.” … Read more