Content marketing is one of the best ways to improve your company’s search engine rankings, even in compliance heavy industries. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential customers easily find you. Content marketing is also a great way to establish credibility for your company and create trust between you and your customers.
What is content marketing?
Content marketing is a branch of digital marketing focused on creating content that provides value to potential customers. The content can include:
- Blog posts
- White papers
- And more!
Why is content marketing more effective in compliance heavy industries?
Many traditional forms of marketing rely on chance or goodwill from others. But content marketing helps you provide value which puts the ball back in your court. By creating trustworthy and consistent content, you can build trust and share information specific to your company’s offerings.
Your sales team can use the content you create, helping to tap into SEO to boost your company’s organic search rankings.
What should you focus on when creating content?
Focus on these four elements when first starting to avoid feeling overwhelmed when starting your content strategy in compliance heavy industries:
- High quality. Make sure your content provides a unique perspective of your business and industry. Avoid typos, choose professional images, and utilize a video production agency to make sure your video content is top quality.
- Authoritative. In 2020, Google introduced an algorithm that rewarded sites showing expertise, authority, and trustworthiness. This Google update means it’s a good idea to assign someone from your company or a trusted blog writer as the author of your blog posts. Authoring helps ensure that readers feel like they can trust the content you’re producing.
- Engaging. Including exciting images and valuable graphics within your blog post can help make your content more interesting. Adding headers and lists can also help to increase readability. These items can help keep people on your blog pages for more extended periods.
- Actionable. Add a call to action to each of your posts to help guide people to learn more. Add a link to the rest of your blog posts, a product page to learn more about what you mentioned in the post or an additional piece of interesting content.