Digital Marketing Basics Part 2: Using Keywords To Amplify Your Content

Fresh Finance Blog_Digital Marketing Basics Part 2: Using Keywords To Amplify Your Content
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Anytime is a good time to upgrade your marketing tactics. Whether you manage your company’s blog, or simply write a few blurbs for your website- paying attention to and using keywords is critical if you want to boost your SEO. 

What are keywords?

According to SEMrush, a leading SEO management tool, keywords are search terms that a website owner will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords. For simplicity, keywords can also be thought of as words and phrases that people type into search engines to find what they’re looking for. Therefore keywords are words and phrases that writers should be sure to include in their content. 

Tips for strengthening your keyword usage

A website boasting nearly perfect SEO is no easy feat and not something you should expect to achieve overnight. Small enhancements to your content over time is your best bet for strengthening your website’s overall SEO. Here are our top tips to enhance your keyword usage:

  • A good first step when boosting your keywords is to brainstorm what people might type in when looking for your product or service. Once you have a list of about 15-20 words or phrases, make sure your content is written with these topics in mind. 
  • Choose a keyword or phrase from your article and ensure that it is featured in your title, the first paragraph of your article, and your meta description. This way search engines will detect what your post is about. 
  • Type in your keyword or phrase to your selected search engine and take note of which articles are currently showing up in the top 3-5 results. It may be a good idea to draw inspiration from these posts. Pro tip: type in your competitor’s name and see which articles are showing up from their website as their posts are another great place to pull inspiration from. 
  • Your selected keyword should show up 3-5 times in your article, not including your title or meta description. Make sure to not overdo it or write in an unnatural way, as search engines are sure to detect this. 

Remember, boosting your website’s SEO won’t happen overnight. Start with these 4 tips to begin amplifying your content by using keywords.

Are you in need of high-quality financial content? Let us help. Reach out to us, and don’t forget to keep an eye on our blog for more tips to jump-start your content marketing strategy.

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