Demystifying Content Marketing for Financial Advisors
The best use of a financial advisors’ time is engaging in activities that will create revenue for them and their firm. Revenue-generating activities include connecting with current clients, investing client assets, and reaching out to prospects. If writing content for your website, emails, and social pages does not strike you as a revenue-generating activity—you are […]
Using Content to Enhance Your Client Communication
Maintaining consistent client communication is imperative for building strong business relationships. For those who are financial advisors, a significant reason clients may be unhappy with their advisors is due to a lack of communication. Communication is no longer just emails and phone calls; it’s social media, blog posts, and newsletters too! The communication breakdown According […]
Compliance Heavy Industries: Content Marketing 101
Content marketing is one of the best ways to improve your company’s search engine rankings, even in compliance heavy industries. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential customers easily find you. Content marketing is also a great way to establish credibility for your company and create […]
Looking Ahead: Marketing for Banks and Credit Unions
Content marketing for banks and credit unions can be challenging. With new content marketing channels constantly emerging and regulatory and compliance requirements you may feel like your content marketing efforts have been challenged the last year and a half. The Financial Brand reached out to bank and credit union marketers with a series of questions to […]
Social Media: Financial Friend or Foe?
Financial content on social media: Financial friend or foe? Social media is an everchanging landscape with new platforms arising often and a varying level of attention on each. Recently, TikTok has gained traction due to its wide range of content, personalized algorithm, with no shortage of users, 1 billion monthly users, to be specific. The […]
Using Content to Position Yourself as A Thought Leader
Content marketing has evolved tremendously over the past few years, becoming crucial to a successful marketing plan. Having an audience is powerful when they can help position your company as a thought leader by sharing your content. By sharing your content, others will look toward your company to provide answers and knowledge relevant to their […]
Using Storytelling to Connect with Your Audience
Connecting with your audience can be tricky and requires constant analyzing, adjusting, and testing new tactics in your content marketing plan. One way to communicate with your audience is through storytelling. Storytelling involves writing content that helps your audience understand what it would be like to use your service or how you can solve their […]
The Allure of Account-Based Marketing
As we start the New Year, we are met with the presence of information abundance. Information abundance is a person’s difficulty in understanding an issue and making decisions due to too much information. Because of this difficulty, companies focusing on reaching the highest ROI from their marketing dollars should utilize cross-functional teams and focus on […]
Collaborating with Influencers: Is It Worth the Hype?
In the past few years, influencers have become a part of modern culture and a wide range of marketing campaigns. Social media users with large and deeply engaged audiences are a great way to gain awareness of your product or service in the marketplace. Why influencer marketing? Influencer marketing works because these influencers have built […]
Thinking About Starting a Podcast? Here’s How to Get Started
Podcasting took the world by storm, with an estimated 120 million listeners in the U.S. in 2021. And for a good reason, since podcasting is a unique way to connect with your existing customers and prospects. The casual conversation format of a podcast episode helps to humanize your brand and shares your company’s mission in […]
