Why Content Market in Compliance-Heavy Industries?
The common saying “content is king” is even more true in today’s digital age. Industry professionals are stepping further into the spotlight, and their companies are supporting them in building their unique brands through content marketing. Now there is less focus on where one works (the company) and more on who the professional is, what […]
The Value of Enterprise Marketing Technology For Wealth Firms
The marketing world constantly evolves, especially in the compliant-heavy wealth management industry. Wealth firms are beginning to use enterprise marketing technology as a valuable tool to remain competitive and reach more clients, thus increasing their AUM. But what is enterprise marketing technology, and how can it help advisors? This article outlines the basics of enterprise […]
Critical Content Marketing Strategies for Financial Advisors
Any advisor’s marketing plan must be fine-tuned as industry trends and business goals change. If you’ve found yourself growing complacent with your marketing efforts, here are seven items to focus on this year to help amplify your marketing: Update your website’s content. Make sure to optimize your website to attract your ideal customer. Your website is the […]
Digital Marketing Basics Part 3 – Focusing on Meta Descriptions
In part 2 of our digital marketing blog series, we discussed the importance of keywords to help strengthen your website’s SEO. In this article, we will cover the meta descriptions for your web pages and how to ensure they’re helping- not hurting your SEO score. What is a meta description? According to Wordstream, a meta description (sometimes […]
How Finance Education Enhances Client Relationships
In the wealth and banking industries, financial education content has proved to be a crucial game-changer. With information readily available, these organizations must keep pace and utilize finance education content to build and fortify client relationships. Here are ways financial education helps advisors and bankers build client relationships; Facilitates trust-building. Central to any client-advisor relationship is […]
