AI: Friend or Foe of Content Marketing?
Artificial intelligence (AI) is not a far-fetched concept but a reality transforming various industry sectors. Over time, AI has been progressively infiltrating the marketing industry, explicitly reshaping content marketing. The fusion of AI and content marketing revolutionizes how content is created, personalized, and distributed. AI has significantly enhanced the efficiency and effectiveness of content marketing […]
2024 Social Media Trends for Financial Professionals
As we edge closer to the New Year, the ever-evolving nature of social media presents diverse opportunities in 2024 for a wide range of industries, including the wealth industry. Financial professionals must stay updated and adapt to emerging social media trends to participate in this digital landscape. We recently sat down with Teresa Leno, CEO […]
What’s the Best Finance Content: Original or Enterprise?
This article originally appeared in Digital Wealth News Understanding finances is a crucial aspect of today’s world. To stay ahead, wealth organizations heavily rely on accessible finance content that can keep their clients updated on the latest financial news and provide financial education. With the flood of available financial content online, the common question is: […]
The Impact of Finance Content Marketing
The internet has dramatically shifted content marketing strategies in almost every industry, and the financial services industry is no different. Content marketing has become an important part of advertising the services of financial advisors and their firms. For advisors, content marketing offers a unique and personal connection with clients and prospects. Today, investors realize the […]
How Firms Can Avoid FINRA Advertising Review Fines
Many in the financial industry stray towards the vaguer side of guidelines and regulations because they can sometimes be complex and often confusing. But paying attention to the granular details regarding wealth management industry advertising is important. Why? Because the Financial Industry Regulatory Authority (FINRA) has defined some unavoidable guidelines to comply with – which […]
How Organizations Can Produce High-Quality Content Without Writing a Word
Consider working with an internal or external subject matter expert (SME) to create high-quality content for your organization. Often, SMEs may need more technical writing skills but can quickly relay information about your organization’s services or products and the problems it solves. Hiring an industry-specific copywriter or marketing agency can benefit your organization by writing […]
How Wealth Firms Can Grow Harnessing Financial Content
The past few years have been lucrative for the wealth management industry thanks to favorable market performance. But, with today’s economic challenges and a changing client demographic as younger generations inherit, firms and advisors must plan how they communicate with current clients and attract new ones to grow AUM. A recent article by McKinsey highlights what […]
The Shift to Social Media for News Content
A recent Pew Research report ‘News Consumption Across Social Media’ highlights how Americans access news content and each social media platform’s role. The survey of 11,178 people across the U.S. provides a detailed view of key trends and habits. The report indicates that last year, 36% of respondents indicated that they regularly get news content on […]
The 411 on Content Marketing For Advisors
Content marketing is one of the best ways to improve your website’s search engine (SEO) rankings. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential clients find you via your website when searching for a financial advisor. Content marketing is also an effective way to establish credibility and […]
Social Media: Financial Friend or Foe?
Financial content on social media: Financial friend or foe? Social media is an everchanging landscape with new platforms arising often and a varying level of attention on each. Recently, TikTok has gained traction due to its wide range of content, personalized algorithm, with no shortage of users, 1 billion monthly users, to be specific. The […]
