Demystifying Content Marketing for Financial Advisors
The best use of a financial advisors’ time is engaging in activities that will create revenue for them and their firm. Revenue-generating activities include connecting with current clients, investing client assets, and reaching out to prospects. If writing content for your website, emails, and social pages does not strike you as a revenue-generating activity—you are […]
Compliance Heavy Industries: Content Marketing 101
Content marketing is one of the best ways to improve your company’s search engine rankings, even in compliance heavy industries. 72% of online marketers describe content creation as their most effective SEO tactic, which helps potential customers easily find you. Content marketing is also a great way to establish credibility for your company and create […]
Looking Ahead: Marketing for Banks and Credit Unions
Content marketing for banks and credit unions can be challenging. With new content marketing channels constantly emerging and regulatory and compliance requirements you may feel like your content marketing efforts have been challenged the last year and a half. The Financial Brand reached out to bank and credit union marketers with a series of questions to […]
Using Storytelling to Connect with Your Audience
Connecting with your audience can be tricky and requires constant analyzing, adjusting, and testing new tactics in your content marketing plan. One way to communicate with your audience is through storytelling. Storytelling involves writing content that helps your audience understand what it would be like to use your service or how you can solve their […]
Collaborating with Influencers: Is It Worth the Hype?
In the past few years, influencers have become a part of modern culture and a wide range of marketing campaigns. Social media users with large and deeply engaged audiences are a great way to gain awareness of your product or service in the marketplace. Why influencer marketing? Influencer marketing works because these influencers have built […]
Digital Marketing Basics Part 2: Using Keywords To Amplify Your Content
Anytime is a good time to upgrade your marketing tactics. Whether you manage your company’s blog, or simply write a few blurbs for your website- paying attention to and using keywords is critical if you want to boost your SEO. What are keywords? According to SEMrush, a leading SEO management tool, keywords are search terms […]
The Value of a Regular Client Newsletter
Shiny new tactics for attracting new clients may often catch our eye. However, while staying up to date on what is working in advisor marketing and what’s not is imperative, it’s also crucial to remember the basics, like a client newsletter. The newsletter was one of the first widely used marketing tools that served various […]
5 Ways to Freshen Up Your Social Posts
If you manage your company’s social media pages, you know it’s easy to get stuck in your usual ways of posting. Depending on what you’re posting, you likely use similar templates every time to introduce the piece of content and entice people to want to learn more. We analyzed what some of the biggest companies […]
3 Tips for Implementing a Company Communication Process
Whether or not to implement a process for handling company-related communication is an issue facing many marketing teams. On the one hand, company information is not marketing-specific. But, company updates need to be communicated to clients. You likely don’t want others outside your marketing and communications team going rogue by sending communications that don’t meet […]
